Search engine optimization doesn’t have to be complicated, expensive or out of reach. Start with these effortless strategies to improve your visibility.
SEO, search engine optimization. Something all entrepreneurs know they should pay attention to – yet many fail to, because they get intimidated by these three letters.
It’s important to get on good terms with search engines, however, in order to keep growing your business. If you set your SEO straight right in the beginning, you’ll attract new prospects to your site consistently.
With the help of Surveyeah’s SEO guide, you’ll see that optimizing your site doesn’t have to be a lot of extra work. Once you have your keywords listed and locked down, the rest is just tweaking your content creation practices.
SEO Tip #1: Lock down your keywords
Search engine optimization starts from defining your keywords. When you do this work in the beginning, the next steps will be a lot easier.
When you know your keywords, use them in your blogs, your About Me page and your sales pages. Pay special attention to titles – and remember to name your photos strategically as well.
SEO Tip #2: Create content regularly
In addition to using the right words, it’s important to create new content regularly. This is why having a blog on your site is not only good content marketing, it’s also a powerful search engine optimization tool.
Search engines appreciate fresh content and also long-form content. That is why it’s a good idea to write texts that are at least 300 words long. Longer texts also allow you to include your keywords there more often.
SEO Tip #3: Use an SEO app
Are all these tips getting a little bit overwhelming? Focus on creating quality content and download an SEO app that takes care of the rest.
For example, Yoast analyzes content for you and lets you know if you are repeating your keywords enough or suggests that you spread them out a little bit more.
The app will tell you you’re doing it well enough – and frees up time so you can focus on the fun things.
SEO Tip #4: Link & be linked
A good linking structure is another easy way to improve your results in searches. Add to your site and content links to trusted sources and also to other pages on your own site. Start with adding links to your services or your own profile from your blog articles and so forth.
Whenever possible, try to get other sites to add your links as well. These so called backlinks tell search engines that your site is relevant and trustworthy.
Use these easy strategies as consistently as possible to see results. When your business grows and evolves, so should your keywords be up to date.
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