{"id":33916,"date":"2020-10-01T10:00:00","date_gmt":"2020-10-01T08:00:00","guid":{"rendered":"https:\/\/www.surveyeah.com\/tuketici-panelistleri-guvenilir-mi\/"},"modified":"2023-05-12T17:03:47","modified_gmt":"2023-05-12T15:03:47","slug":"tuketici-panelistleri-guvenilir-mi","status":"publish","type":"post","link":"https:\/\/www.surveyeah.com\/tr\/tuketici-panelistleri-guvenilir-mi\/","title":{"rendered":"T\u00fcketici panelistleri g\u00fcvenilir mi?"},"content":{"rendered":"\n

T\u00fcketici panelleri, pazara ili\u015fkin bilgi toplaman\u0131n h\u0131zl\u0131 ve kolay bir yoludur. Zemin \u00e7al\u0131\u015fmalar\u0131 titizlikle yap\u0131ld\u0131\u011f\u0131nda \u00e7ok g\u00fcvenilirdirler. <\/h2>\n\n

T\u00fcketici i\u00e7g\u00f6r\u00fcs\u00fc \u00f6zellikle kriz zamanlar\u0131nda \u00e7ok \u00f6nemlidir.<\/a> T\u00fcketiciler markalar\u0131 do\u011fru y\u00f6nlendirmeye, yeni \u00fcr\u00fcnler hakk\u0131nda de\u011ferli bilgiler vermeye ve \u00f6rne\u011fin kaliteyi kontrol etmeye yard\u0131mc\u0131 olabilirler. <\/p>\n\n

Yine de bu soru d\u00fczenli olarak ve hatta \u00e7alkant\u0131l\u0131 zamanlarda daha da fazla g\u00fcndeme geliyor: T\u00fcketicilere bilgi kayna\u011f\u0131 olarak ger\u00e7ekten g\u00fcvenilebilir mi? Peki bizler veya onlar ne istedi\u011fimizden ger\u00e7ekten emin miyiz? Anketler ve g\u00f6r\u00fc\u015fmeler yoluyla toplanan materyallerden ger\u00e7ekten ne t\u00fcr sonu\u00e7lar \u00e7\u0131kar\u0131labilir? <\/p>\n\n

Daha Fazla Oku<\/strong>: Kriz Ortam\u0131nda Etik Pazar Ara\u015ft\u0131rmas\u0131 i\u00e7in 3 Ad\u0131m<\/strong><\/a><\/strong><\/p>\n\n

Do\u011fru sorular\u0131 sorun<\/h3>\n\n

Devam eden bir kriz sonu\u00e7lara varmay\u0131 zorla\u015ft\u0131rsa da, h\u0131zla de\u011fi\u015fen bir ortamda t\u00fcketici i\u00e7g\u00f6r\u00fcs\u00fc her zamankinden daha \u00f6nemlidir. Markalar\u0131n yaln\u0131zca \u00fcr\u00fcn ve hizmet tekliflerini de\u011fil, ayn\u0131 zamanda t\u00fcketicilerin ihtiya\u00e7lar\u0131na daha iyi ula\u015fmak ve hizmet etmek i\u00e7in pazarlamalar\u0131n\u0131 da ayarlamalar\u0131na olanak tan\u0131r. <\/p>\n\n

Incite Pazarlama Y\u00f6netici Yard\u0131mc\u0131s\u0131 Pranay Jeyachandran<\/strong>‘\u0131n Marketing Week<\/a>‘e belirtti\u011fi gibi, t\u00fcketiciler g\u00fcvenilir bilgi kaynaklar\u0131d\u0131r (tabii bilgi do\u011fru bir \u015fekilde toplan\u0131r ve kullan\u0131l\u0131rsa).<\/p>\n\n

\u00d6rne\u011fin, t\u00fcketiciler baz\u0131 varsay\u0131msal durumlarda nas\u0131l davranacaklar\u0131n\u0131 tam olarak tahmin edemezler. Ancak, mevcut se\u00e7imlerini, ihtiya\u00e7lar\u0131n\u0131 ve m\u00fccadelelerini tan\u0131mlayabilirler ve \u015firketler bu bilgileri farkl\u0131 se\u00e7enekleri analiz etmek i\u00e7in kullanabilir.<\/p>\n\n

Ard\u0131ndan, uygulanabilir birka\u00e7 \u00fcr\u00fcn veya hizmet se\u00e7ene\u011fi geli\u015ftirildikten sonra, bunlar geri bildirim ve \u00f6nerileri i\u00e7in t\u00fcketicilere geri g\u00f6t\u00fcr\u00fclebilir.<\/p>\n\n

Her y\u00f6ntem birbirine benzemez<\/h3>\n\n

Kullan\u0131lan y\u00f6ntemlerin de dikkate al\u0131nmas\u0131 \u00f6nemlidir: Anketler, g\u00f6r\u00fc\u015fmeler, odak gruplar\u0131 ve gizli al\u0131\u015fveri\u015fin hepsi farkl\u0131 ihtiya\u00e7lara cevap verir.<\/a><\/p>\n\n

\u00d6rne\u011fin, bir\u00e7o\u011fumuz \u00e7ok s\u0131k araba ya da 5 y\u0131ld\u0131zl\u0131 pahal\u0131 bir tatil sat\u0131n alm\u0131yoruz ve sat\u0131n alma i\u015fleminden alt\u0131 ay sonra bir ankette bu deneyim soruldu\u011funda, bir\u00e7ok ayr\u0131nt\u0131 \u00e7oktan unutulmu\u015f oluyor. Bu durum, en iyi ihtimalle mu\u011flak, en k\u00f6t\u00fc ihtimalle de yanl\u0131\u015f olabilecek cevaplarda da kendini g\u00f6stermektedir. <\/p>\n\n

Bu senaryoda, gizli m\u00fc\u015fteriler kullanmak veya sorular\u0131 mevcut bir davran\u0131\u015fla ili\u015fkilendirmek daha faydal\u0131 sonu\u00e7lar verecektir ve bunlar daha sonra analizin temeli olarak kullan\u0131labilir.<\/p>\n\n

G\u00fcvenilir pazar ara\u015ft\u0131rmas\u0131 bilime dayan\u0131r<\/h3>\n\n

Genel olarak pazar ara\u015ft\u0131rmas\u0131, do\u011fru yap\u0131ld\u0131\u011f\u0131nda \u00e7ok g\u00fcvenilir veri ve i\u00e7g\u00f6r\u00fc sa\u011flar.<\/p>\n\n

Paneller ve m\u00fclakat gruplar\u0131 yeterince kalabal\u0131k olmal\u0131 ve ya\u015f, cinsiyet ve konum a\u00e7\u0131s\u0131ndan temsil edici nitelikte olmal\u0131d\u0131r.<\/a><\/p>\n\n

Dikkatle haz\u0131rlanm\u0131\u015f sorular ve kan\u0131tlanm\u0131\u015f birka\u00e7 hileyi ortaya \u00e7\u0131karma takti\u011fi, ara\u015ft\u0131rmaya son dokunu\u015fu yaparak \u015firketleri b\u00fcy\u00fcmelerinde destekleyen y\u00fcksek kaliteli verilere giden yolu a\u00e7ar.<\/p>\n\n

Daha Fazla Oku:<\/strong> Pazar Ara\u015ft\u0131rmas\u0131nda Sahtekar Nas\u0131l Tespit Edilir?<\/a><\/p>\n\n

<\/p>\n\n

<\/p>\n\n

Foto\u011fraf: Van Tay Media on Unsplash<\/p>\n","protected":false},"excerpt":{"rendered":"

Surveyeah gibi t\u00fcketici panelleri, zemin \u00e7al\u0131\u015fmas\u0131 titizlikle yap\u0131ld\u0131\u011f\u0131nda, pazar i\u00e7g\u00f6r\u00fcs\u00fc toplaman\u0131n h\u0131zl\u0131 ve g\u00fcvenilir bir yoludur<\/p>\n","protected":false},"author":2,"featured_media":21821,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2386],"tags":[3129,3128,3064,3086,3068,3065],"class_list":["post-33916","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-haberler","tag-bilim","tag-istatistikler","tag-panel-tr","tag-pazar-arastirmalari","tag-pazar-arastirmasi","tag-tuketiciler"],"acf":[],"yoast_head":"\nT\u00fcketici panelistleri g\u00fcvenilir mi? - Surveyeah<\/title>\n<meta name=\"description\" content=\"Surveyeah gibi t\u00fcketici panelleri, zemin \u00e7al\u0131\u015fmas\u0131 titizlikle yap\u0131ld\u0131\u011f\u0131nda, pazar i\u00e7g\u00f6r\u00fcs\u00fc toplaman\u0131n h\u0131zl\u0131 ve g\u00fcvenilir bir yoludur\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.surveyeah.com\/tr\/tuketici-panelistleri-guvenilir-mi\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"T\u00fcketici panelistleri g\u00fcvenilir mi?\" \/>\n<meta property=\"og:description\" content=\"Surveyeah gibi t\u00fcketici panelleri, zemin \u00e7al\u0131\u015fmas\u0131 titizlikle yap\u0131ld\u0131\u011f\u0131nda, pazar i\u00e7g\u00f6r\u00fcs\u00fc toplaman\u0131n h\u0131zl\u0131 ve g\u00fcvenilir bir yoludur\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.surveyeah.com\/tr\/tuketici-panelistleri-guvenilir-mi\/\" \/>\n<meta property=\"og:site_name\" content=\"Surveyeah\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/surveyeah.sondaggi.retribuiti\" \/>\n<meta property=\"article:published_time\" content=\"2020-10-01T08:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-05-12T15:03:47+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.surveyeah.com\/wp-content\/uploads\/2020\/09\/BLOG_Reliable_Panels-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1707\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Nicol\u00f2 Fisogni\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@surveyeah\" \/>\n<meta name=\"twitter:site\" content=\"@surveyeah\" \/>\n<meta name=\"twitter:label1\" content=\"Yazan:\" \/>\n\t<meta name=\"twitter:data1\" content=\"Nicol\u00f2 Fisogni\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tahmini okuma s\u00fcresi\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 dakika\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\n\t \"@context\": \"https:\\\/\\\/schema.org\",\n\t \"@graph\": [\n\t {\n\t \"@type\": \"Article\",\n\t \"@id\": \"https:\\\/\\\/www.surveyeah.com\\\/tr\\\/tuketici-panelistleri-guvenilir-mi\\\/#article\",\n\t \"isPartOf\": {\n\t \"@id\": \"https:\\\/\\\/www.surveyeah.com\\\/tr\\\/tuketici-panelistleri-guvenilir-mi\\\/\"\n\t },\n\t \"author\": {\n\t \"name\": \"Nicol\u00f2 Fisogni\",\n\t \"@id\": \"https:\\\/\\\/www.surveyeah.com\\\/tr\\\/#\\\/schema\\\/person\\\/4d9751b87a2a57bc6b7329eb00963a68\"\n\t },\n\t \"headline\": \"T\u00fcketici panelistleri g\u00fcvenilir mi?\",\n\t \"datePublished\": \"2020-10-01T08:00:00+00:00\",\n\t \"dateModified\": \"2023-05-12T15:03:47+00:00\",\n\t \"mainEntityOfPage\": {\n\t \"@id\": \"https:\\\/\\\/www.surveyeah.com\\\/tr\\\/tuketici-panelistleri-guvenilir-mi\\\/\"\n\t },\n\t \"wordCount\": 537,\n\t \"publisher\": {\n\t \"@id\": \"https:\\\/\\\/www.surveyeah.com\\\/tr\\\/#organization\"\n\t },\n\t \"image\": {\n\t \"@id\": \"https:\\\/\\\/www.surveyeah.com\\\/tr\\\/tuketici-panelistleri-guvenilir-mi\\\/#primaryimage\"\n\t },\n\t \"thumbnailUrl\": \"https:\\\/\\\/www.surveyeah.com\\\/wp-content\\\/uploads\\\/2020\\\/09\\\/BLOG_Reliable_Panels-scaled.jpg\",\n\t \"keywords\": [\n\t \"bilim\",\n\t \"istatistikler\",\n\t \"panel\",\n\t \"pazar ara\u015ft\u0131rmalar\u0131\",\n\t \"Pazar ara\u015ft\u0131rmas\u0131\",\n\t \"t\u00fcketiciler\"\n\t ],\n\t \"articleSection\": [\n\t \"Haberler\"\n\t ],\n\t \"inLanguage\": \"tr\"\n\t },\n\t {\n\t \"@type\": \"WebPage\",\n\t \"@id\": \"https:\\\/\\\/www.surveyeah.com\\\/tr\\\/tuketici-panelistleri-guvenilir-mi\\\/\",\n\t \"url\": \"https:\\\/\\\/www.surveyeah.com\\\/tr\\\/tuketici-panelistleri-guvenilir-mi\\\/\",\n\t \"name\": \"T\u00fcketici panelistleri g\u00fcvenilir mi? 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