{"id":30603,"date":"2020-10-01T10:00:00","date_gmt":"2020-10-01T08:00:00","guid":{"rendered":"https:\/\/www.surveyeah.com\/panourile-de-consumatori-sunt-de-incredere\/"},"modified":"2022-10-23T16:26:23","modified_gmt":"2022-10-23T14:26:23","slug":"panourile-de-consumatori-sunt-de-incredere","status":"publish","type":"post","link":"https:\/\/www.surveyeah.com\/ro\/panourile-de-consumatori-sunt-de-incredere\/","title":{"rendered":"Panourile de consumatori sunt de \u00eencredere?"},"content":{"rendered":"\n

Panourile de consumatori reprezint\u0103 o modalitate rapid\u0103 \u0219i u\u0219oar\u0103 de a ob\u021bine informa\u021bii despre pia\u021b\u0103. Acestea sunt foarte de \u00eencredere – atunci c\u00e2nd munca de baz\u0103 este f\u0103cut\u0103 meticulos. <\/h2>\n\n

Cunoa\u0219terea intereselor consumatorilor este important\u0103, mai ales \u00een perioada de criz\u0103.<\/a> Consumatorii pot contribui la \u00eendrumarea brandurilor \u00een direc\u021bia potrivit\u0103, pot oferi informa\u021bii valoroase despre noile produse \u0219i pot ajuta la controlul calit\u0103\u021bii, de exemplu. <\/p>\n\n

Totu\u0219i \u00eentrebarea revine cu regularitate, \u0219i mai ales \u00een vremuri tulburi: Pot fi consumatorii cu adev\u0103rat de \u00eencredere ca surs\u0103 de informare? Chiar \u0219tiu ei ce ne dorim noi cu adev\u0103rat? Care sunt concluziile care pot fi cu adev\u0103rat extrase din materialele colectate prin sondaje \u0219i interviuri? <\/p>\n\n

Mai mult:<\/strong> 3 pa\u0219i pentru o analiz\u0103 de pia\u021b\u0103 corect\u0103 pe timp de criz\u0103<\/strong><\/a><\/strong><\/p>\n\n

Formuleaz\u0103 \u00eentreb\u0103rile corecte<\/h3>\n\n

In cazul unei crize \u00een curs de desf\u0103\u0219urare, este mai dificil s\u0103 tragem concluzii imediate, dar cunoa\u0219terea consumatorilor este mai important\u0103 ca niciodat\u0103 \u00eentr-un mediu \u00een continu\u0103 evolu\u021bie. Acest lucru le permite brandurilor s\u0103 \u00ee\u0219i adapteze nu numai oferta de produse \u0219i servicii, ci \u0219i marketing-ul pentru a ajunge mai bine la necesit\u0103\u021bile consumatorilor \u0219i a le satisface eficient. <\/p>\n\n

Dup\u0103 cum a declarat Pranay Jeyachandran<\/strong>, director adjunct de marketing al Incite, pentru Marketing Week<\/a>, consumatorii sunt surse sigure de informa\u021bii – dac\u0103 informa\u021biile sunt colectate \u0219i utilizate \u00een mod corect.<\/p>\n\n

De exemplu, consumatorii nu pot prezice cu exactitate modul \u00een care se vor comporta \u00een anumite circumstan\u021be ipotetice. Cu toate acestea, ei pot descrie alegerile, nevoile \u0219i dificult\u0103\u021bile pe care le au \u00een prezent, iar companiile pot folosi aceste informa\u021bii pentru a analiza diferite op\u021biuni.<\/p>\n\n

Ulterior, dup\u0103 dezvoltarea mai multor op\u021biuni valabile de produse sau servicii, acestea pot fi prezentate consumatorilor pentru a primi feedback \u0219i sugestii.<\/p>\n\n

Nu toate metodele sunt la fel<\/h3>\n\n

Este important de luat \u00een considerare \u0219i metodele utilizate: sondajele, interviurile, grupurile de discu\u021bie \u0219i cump\u0103r\u0103turile misterioase r\u0103spund la nevoi diferite.<\/a><\/p>\n\n

De exemplu, mul\u021bi dintre noi nu cump\u0103r\u0103m foarte des o ma\u0219in\u0103 sau o vacan\u021b\u0103 scump\u0103 de 5 stele, iar dac\u0103 suntem \u00eentreba\u021bi \u00een cadrul unui sondaj despre aceast\u0103 experien\u021b\u0103 la \u0219ase luni de la achizi\u021bie, multe detalii au fost deja uitate. Acest lucru se vede \u0219i \u00een r\u0103spunsurile care, \u00een cel mai bun caz, pot fi imprecise, iar \u00een cel mai r\u0103u caz, pur \u0219i simplu false. <\/p>\n\n

\u00cen acest scenariu, utilizarea cump\u0103r\u0103torilor misterio\u0219i sau asocierea \u00eentreb\u0103rilor cu un comportament actual va oferi rezultate mai utile, care pot fi utilizate ca baz\u0103 de analiz\u0103.<\/p>\n\n

O cercetare de pia\u021b\u0103 solid\u0103 se bazeaz\u0103 pe \u0219tiin\u021b\u0103<\/h3>\n\n

\u00cen general, cercetarea de pia\u021b\u0103 ofer\u0103 date \u0219i informa\u021bii foarte bune, atunci c\u00e2nd este efectuat\u0103 corect.<\/p>\n\n

Panourile \u0219i grupurile de intervievare trebuie s\u0103 fie suficient de mari \u0219i reprezentative \u00een termeni de v\u00e2rst\u0103, sex \u0219i loca\u021bie.<\/a><\/p>\n\n

\u00centreb\u0103rile elaborate cu aten\u021bie plus c\u00e2teva metode verificate de dezv\u0103luire a fraudelor dau cercet\u0103rii o not\u0103 final\u0103 care deschide calea c\u0103tre date de \u00eenalt\u0103 calitate care sprijin\u0103 companiile \u00een cre\u0219terea lor.<\/p>\n\n

Mai mult:<\/strong> Cum s\u0103 prinzi un tri\u0219or \u00een cercetarea de pia\u021b\u0103?<\/a><\/p>\n\n

<\/p>\n\n

<\/p>\n\n

Foto de Van Tay Media pe Unsplash<\/p>\n","protected":false},"excerpt":{"rendered":"

Panourile de consumatori ca Surveyeah sunt o modalitate rapid\u0103 \u0219i eficient\u0103 de a ob\u021bine informa\u021bii despre pia\u021b\u0103, atunci c\u00e2nd munca de baz\u0103 este realizat\u0103 bine.<\/p>\n","protected":false},"author":2,"featured_media":21820,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2379],"tags":[2927,2872,2869,2926,2928,2929],"class_list":["post-30603","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noutati","tag-cercetari-de-piata","tag-consumatori-ro","tag-panou-2","tag-sondaje-de-piata","tag-statistici","tag-stiinta"],"acf":[],"yoast_head":"\nPanourile de consumatori sunt de \u00eencredere? - Surveyeah<\/title>\n<meta name=\"description\" content=\"Panourile de consumatori ca Surveyeah sunt o modalitate rapid\u0103 \u0219i eficient\u0103 de a ob\u021bine informa\u021bii despre pia\u021b\u0103, atunci c\u00e2nd munca de baz\u0103 este realizat\u0103 bine.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.surveyeah.com\/ro\/panourile-de-consumatori-sunt-de-incredere\/\" \/>\n<meta property=\"og:locale\" content=\"ro_RO\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Panourile de consumatori sunt de \u00eencredere?\" \/>\n<meta property=\"og:description\" content=\"Panourile de consumatori ca Surveyeah sunt o modalitate rapid\u0103 \u0219i eficient\u0103 de a ob\u021bine informa\u021bii despre pia\u021b\u0103, atunci c\u00e2nd munca de baz\u0103 este realizat\u0103 bine.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.surveyeah.com\/ro\/panourile-de-consumatori-sunt-de-incredere\/\" \/>\n<meta property=\"og:site_name\" content=\"Surveyeah\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/surveyeah.sondaggi.retribuiti\" \/>\n<meta property=\"article:published_time\" content=\"2020-10-01T08:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-10-23T14:26:23+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.surveyeah.com\/wp-content\/uploads\/2020\/09\/BLOG_Reliable_Panels-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1707\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Nicol\u00f2 Fisogni\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@surveyeah\" \/>\n<meta name=\"twitter:site\" content=\"@surveyeah\" \/>\n<meta name=\"twitter:label1\" content=\"Scris de\" \/>\n\t<meta name=\"twitter:data1\" content=\"Nicol\u00f2 Fisogni\" \/>\n\t<meta name=\"twitter:label2\" content=\"Timp estimat pentru citire\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\n\t \"@context\": \"https:\\\/\\\/schema.org\",\n\t \"@graph\": [\n\t {\n\t \"@type\": \"Article\",\n\t \"@id\": \"https:\\\/\\\/www.surveyeah.com\\\/ro\\\/panourile-de-consumatori-sunt-de-incredere\\\/#article\",\n\t \"isPartOf\": {\n\t \"@id\": \"https:\\\/\\\/www.surveyeah.com\\\/ro\\\/panourile-de-consumatori-sunt-de-incredere\\\/\"\n\t },\n\t \"author\": {\n\t \"name\": \"Nicol\u00f2 Fisogni\",\n\t \"@id\": \"https:\\\/\\\/www.surveyeah.com\\\/ro\\\/#\\\/schema\\\/person\\\/4d9751b87a2a57bc6b7329eb00963a68\"\n\t },\n\t \"headline\": \"Panourile de consumatori sunt de \u00eencredere?\",\n\t \"datePublished\": \"2020-10-01T08:00:00+00:00\",\n\t \"dateModified\": \"2022-10-23T14:26:23+00:00\",\n\t \"mainEntityOfPage\": {\n\t \"@id\": \"https:\\\/\\\/www.surveyeah.com\\\/ro\\\/panourile-de-consumatori-sunt-de-incredere\\\/\"\n\t },\n\t \"wordCount\": 557,\n\t \"publisher\": {\n\t \"@id\": \"https:\\\/\\\/www.surveyeah.com\\\/ro\\\/#organization\"\n\t },\n\t \"image\": {\n\t \"@id\": \"https:\\\/\\\/www.surveyeah.com\\\/ro\\\/panourile-de-consumatori-sunt-de-incredere\\\/#primaryimage\"\n\t },\n\t \"thumbnailUrl\": \"https:\\\/\\\/www.surveyeah.com\\\/wp-content\\\/uploads\\\/2020\\\/09\\\/BLOG_Reliable_Panels-scaled.jpg\",\n\t \"keywords\": [\n\t \"cercet\u0103ri de pia\u021b\u0103\",\n\t \"consumatori\",\n\t \"panou\",\n\t \"sondaje de pia\u021b\u0103\",\n\t \"statistici\",\n\t \"\u0219tiin\u021b\u0103\"\n\t ],\n\t \"articleSection\": [\n\t \"Nout\u0103\u021bi\"\n\t ],\n\t \"inLanguage\": \"ro-RO\"\n\t },\n\t {\n\t \"@type\": \"WebPage\",\n\t \"@id\": \"https:\\\/\\\/www.surveyeah.com\\\/ro\\\/panourile-de-consumatori-sunt-de-incredere\\\/\",\n\t \"url\": \"https:\\\/\\\/www.surveyeah.com\\\/ro\\\/panourile-de-consumatori-sunt-de-incredere\\\/\",\n\t \"name\": \"Panourile de consumatori sunt de \u00eencredere? 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