{"id":28035,"date":"2021-04-08T10:00:55","date_gmt":"2021-04-08T08:00:55","guid":{"rendered":"https:\/\/www.surveyeah.com\/istrazivanja-trzista-za-bolji-svijet\/"},"modified":"2022-09-09T11:51:17","modified_gmt":"2022-09-09T09:51:17","slug":"istrazivanja-trzista-za-bolji-svijet","status":"publish","type":"post","link":"https:\/\/www.surveyeah.com\/hr\/istrazivanja-trzista-za-bolji-svijet\/","title":{"rendered":"Istra\u017eivanje tr\u017ei\u0161ta za bolji svijet"},"content":{"rendered":"\n

“Budi promjena koju \u017eeli\u0161 vidjeti u svijetu” (Gandhi)<\/strong><\/h2>\n\n

Ova Gandhijeva re\u010denica, vi\u0161e od mnogih rije\u010di, mo\u017eda nas natjerata da shvatimo da promjena po\u010dinje od nas. U svakom smislu: da bismo pobolj\u0161ali svijet (govori nam se cijelo vrijeme) svatko od nas mora u\u010diniti svoj dio. <\/p>\n\n

\u010cesto se, me\u0111utim, pitamo kako mi\u0161ljenje pojedinca utje\u010de na rad velikih kompanija koje djeluju globalno. Postoji nekoliko opcija, naravno, ali jedan od temeljnih alata koje jako dobro poznajete je upravo istra\u017eivanje tr\u017ei\u0161ta! <\/p>\n\n

Za one koji su uklju\u010deni u panel potro\u0161a\u010da, ovo nije ni\u0161ta novo: sudjelovanje u analizi tr\u017ei\u0161ta utje\u010de na svijet, i to poprili\u010dno! Zapravo, tvrtke su uvijek zainteresirane za poznavanje preferencija svojih kupaca<\/a>: odgovaranje na ankete i dijeljenje mi\u0161ljenja poma\u017ee poduzetnicima da ispravno usmjere svoje izbore i zadovolje potrebe javnosti. <\/p>\n\n

Istra\u017eivanja tr\u017ei\u0161ta \u010dine svijet sretnijim mjestom<\/strong><\/h3>\n\n

Ukratko, nije potrebno puno da bi se utjecalo na svijet: ispunjavanje online upitnika, odgovaranje na intervju, sudjelovanje u fokusnoj grupi, sve su to na\u010dini da osigurate da se i va\u0161e mi\u0161ljenje \u010duje<\/a>. Kompanije, poput Surveyeah-a, Koke provode istra\u017eivanja te\u017ei\u0161ta pobrinut \u0107e se da rezultati istrage (“insights”, kako se nazivaju) do\u0111u do tvrtki kojima su potrebni.<\/p>\n\n

Ali kako istra\u017eivanje tr\u017ei\u0161ta mo\u017ee u\u010diniti svijet boljim, \u010dak i sretnijim mjestom? Pa to je vrlo jednostavno! Ne biste li bili sretniji da je kava koju pijete svako jutro bolja, da je va\u0161a aplikacija za upravljanje kalendarom funkcionalnija, da vam je auto udobniji? I ne biste li do\u010dekali dan s osmijehom, znaju\u0107i da vas proizvodi i usluge koje svakodnevno koristite zadovoljavaju? Pa, evo za\u0161to istra\u017eivanje tr\u017ei\u0161ta \u010dini svijet sretnim mjestom! <\/p>\n\n

Izra\u017eavanjem svojih mi\u0161ljenja pomo\u0107i \u0107ete tvrtkama da zadovolje va\u0161e potrebe, da prou\u010de usluge koje su u skladu s va\u0161im potrebama, da kreiraju inovativne i revolucionarne proizvode koji vam poma\u017eu da bolje upravljate svojim danom i \u017eivite bolje.<\/p>\n\n

\u0160to vi\u0161e ljudi sudjeluje u anketi, to \u0107e rezultati biti korisniji tvrtkama, a proizvodi \u0107e imati vi\u0161e \u0161anse opravdati va\u0161a o\u010dekivanja. A svijet po mjeri \u010dovjeka svakako je sretniji svijet. <\/p>\n\n

Pro\u010ditajte vi\u0161e:<\/strong> Jesu li potro\u0161a\u010dki paneli pouzdani?<\/strong><\/a><\/strong><\/p>\n\n

Istra\u017eivanje tr\u017ei\u0161ta \u010dini svijet “zelenim”<\/strong><\/h3>\n\n

Vrlo je va\u017eno zadovoljiti potrebe kupaca, isto tako je va\u017eno, posebice u dana\u0161nje vrijeme, da se ni\u0161ta ne mo\u017ee proizvesti bez vo\u0111enja ra\u010duna o utjecaju na okoli\u0161. Ako doista \u017eelimo da svijet postane bolje mjesto, nije dovoljno zadovoljiti potrebe ljudi; za\u0161titu okoli\u0161a moramo staviti na prvo mjesto! <\/p>\n\n

Kako onda istra\u017eivanje tr\u017ei\u0161ta mo\u017ee pomo\u0107i? Dva su glavna na\u010dina. <\/p>\n\n

Prvo, istra\u017eivanja pokazuju da su potro\u0161a\u010di sve vise ekolo\u0161ki osvje\u0161teniji<\/a>. Ekolo\u0161ka osvje\u0161tenost ljudi posljednjih se godina ubrzano razvija i danas raste potra\u017enja za ekolo\u0161ki odr\u017eivim proizvodima. Nadalje, ljudi sve vi\u0161e usvajaju ekolo\u0161ki na\u010din \u017eivota, provode odvojeno prikupljanje, smanjuju potro\u0161nju energije i vode. <\/p>\n\n

To o\u010dito utje\u010de na tvrtke koje, kako bi prodale svoje proizvode i usluge, te se moraju sve vi\u0161e fokusirati na ekolo\u0161ku odr\u017eivost. Surveyeah istra\u017eivanje koje je objavio Area di Servizio<\/a>, primjerice, pokazalo je koliko su se promijenile navike u pogledu \u010di\u0161\u0107enja: ako su 70-ih kori\u0161teni sprejevi i deterd\u017eenti koje su proizvodile naftne kompanije, danas bi ti proizvodi imali vrlo malo tr\u017ei\u0161te: tvrtka koja bi se usudila predlo\u017eiti ove proizvode ne bi dugo potrajala!<\/p>\n\n

Istra\u017eivanja su, me\u0111utim, korisna i na drugi na\u010din; Studije i istra\u017eivanja pokazuju kako zaga\u0111enje sve vi\u0161e negativno utje\u010de na na\u0161e \u017eivote. To dodatno poti\u010de svijest potro\u0161a\u010da, te ih tjera ih da tra\u017ee ekolo\u0161ki odr\u017eive proizvode. <\/p>\n\n

Ukratko, istra\u017eivanja i ankete tr\u017ei\u0161ta stvaraju neku vrstu pozitivnog za\u010daranog kruga, koji tjera ljude da poku\u0161aju smanjiti svoj utjecaj na planet, pridonose\u0107i tako stvaranju \u010di\u0161\u0107eg i ugodnijeg na\u010dina \u017eivota. Sve to dovodi do osmi\u0161ljavanja proizvoda i usluga koji nisu samo ekolo\u0161ki prihvatljiviji, ve\u0107 i prikladniji potrebama potro\u0161a\u010da. <\/p>\n\n

Nije li to fantasti\u010dno? <\/p>\n\n

\u017delite li i vi biti dio promjene? Prijavite se za na\u0161 potro\u0161a\u010dki panel<\/a> i odgovorite na pla\u0107ene ankete! Zaradit \u0107ete bodove i mo\u0107i \u0107ete iskoristiti sjajne nagrade<\/a>!<\/p>\n","protected":false},"excerpt":{"rendered":"

Istra\u017eivanje tr\u017ei\u0161ta popravlja na\u0161e raspolo\u017eenje i dobro je za okoli\u0161! <\/p>\n","protected":false},"author":2,"featured_media":11374,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1056],"tags":[1943,1947,1940,1698,1945,1946,1942,1941,1939,1944],"class_list":["post-28035","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-novosti","tag-bolji","tag-gandhi-hr","tag-istrazivanja","tag-panel-hr","tag-pomoci","tag-sretno","tag-svijet","tag-trziste","tag-tvrtke","tag-zeleno"],"acf":[],"yoast_head":"\nIstra\u017eivanje tr\u017ei\u0161ta za bolji svijet - Surveyeah<\/title>\n<meta name=\"description\" content=\"Jeste li znali da istra\u017eivanje tr\u017ei\u0161ta popravlja na\u0161e raspolo\u017eenje i da dobro je za okoli\u0161! 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