{"id":27765,"date":"2020-10-01T10:00:00","date_gmt":"2020-10-01T08:00:00","guid":{"rendered":"https:\/\/www.surveyeah.com\/potrosacki-paneli-su-pouzdani\/"},"modified":"2022-09-02T11:51:12","modified_gmt":"2022-09-02T09:51:12","slug":"potrosacki-paneli-su-pouzdani","status":"publish","type":"post","link":"https:\/\/www.surveyeah.com\/hr\/potrosacki-paneli-su-pouzdani\/","title":{"rendered":"Jesu li potro\u0161a\u010dke paneli pouzdani?"},"content":{"rendered":"\n

Potro\u0161a\u010dki paneli brz su i jednostavan na\u010din prikupljanja tr\u017ei\u0161nih informacija. Vrlo su pouzdani – kada se temeljeni na \u010dvrstim bazama <\/h2>\n\n

Analiza potro\u0161a\u010da je va\u017ena, posebno u kriznim vremenima<\/a>. Kupci mogu pomo\u0107i robnim markama da krenu u pravom smjeru, pru\u017eiti vrijedne informacije o novim proizvodima i olak\u0161ati kontrolu kvalitete, na primjer. <\/p>\n\n

Ipak, uvijek postoji pitanje koliko su potro\u0161a\u010di doista pouzdan izvor informacija, posebno u ovim kriznim vremenima? Jesmo li stvarno sigurni da znamo \u0161to \u017eele? Kakvi se zaklju\u010dci doista mogu izvu\u0107i iz rezultata anketa i intervjua? <\/p>\n\n

Pro\u010ditajte vi\u0161e: <\/strong>3 na\u010dina za eti\u010dno istra\u017eivanje tr\u017ei\u0161ta tijekom krize<\/strong><\/a><\/strong><\/p>\n\n

Postavite prava pitanja<\/h3>\n\n

Kada kriza ote\u017eava dono\u0161enje zaklju\u010daka, analiza potro\u0161a\u010dkih navika postaje va\u017enija nego ikad, posebno u kontekstu koji se brzo mijenja. Tako\u0111er, omogu\u0107uje tvrtkama da pobolj\u0161aju i isprave ne samo proizvode i usluge koje nude, ve\u0107 i vlastiti marketing, kako bi se bolje pribli\u017eile potrebama potro\u0161a\u010da. <\/p>\n\n

Kao \u0161to je izjavio Pranay Jeyachandran,<\/strong> zamjenik direktora marketinga Incite-a, u intervjuu za Marketing Week,<\/a> potro\u0161a\u010di su pouzdan izvor informacija, ako se informacije prikupljaju i koriste ispravno.<\/p>\n\n

Na primjer, potro\u0161a\u010di ne mogu to\u010dno predvidjeti kako \u0107e se pona\u0161ati u odre\u0111enim hipotetskim situacijama; me\u0111utim, oni mogu to\u010dno opisati svoje trenutne potrebe i \u017eelje, a tvrtke mogu koristiti te informacije za navigaciju razli\u010ditim opcijama koje su im dostupne.<\/p>\n\n

Nakon razvoja nekih potencijalnih proizvoda ili usluga, tvrtke se mogu vratiti potro\u0161a\u010dima za njihove povratne informacije i prijedloge, identificiraju\u0107i najbolje rje\u0161enje.<\/p>\n\n

Sve metode nisu jednake<\/h3>\n\n

Metode koje se koriste ovise o mnogim \u010dimbenicima: ankete, intervjui, fokusne grupe i tajna kupovina odgovaraju razli\u010ditim potrebama.<\/a><\/p>\n\n

Na primjer, mnogi od nas ne odlaze \u010desto na odmor u skupi hotel s 5 zvjezdica i ne kupuju novi mobitel svake godine, pa ako se od nas tra\u017ei da opi\u0161emo ta iskustva u anketi poslanoj nakon 6 mjeseci, zaboravit \u0107emo mnoge detalje. Odgovori mogu biti nejasni ili, jo\u0161 gore, la\u017eni. <\/p>\n\n

U ovakvom scenariju kori\u0161tenje tajnog kupca ili postavljanje pitanja o trenutnom pona\u0161anju kupaca zasigurno \u0107e dati korisnije rezultate, koji se mogu biti osnova za dublju analizu.<\/p>\n\n

Pouzdano istra\u017eivanje tr\u017ei\u0161ta temelji se na znanosti<\/h3>\n\n

Op\u0107enito, istra\u017eivanje tr\u017ei\u0161ta daje vrlo korisne i pouzdane podatke kada se pravilno provede.<\/p>\n\n

Paneli i fokus grupe moraju biti dovoljno veliki, te dovoljno reprezentativni po dobi, spolu i mjestu stanovanja.<\/a><\/p>\n\n

Pa\u017eljivo odabrana pitanja, uz samo nekoliko koraka protiv varanja, daju istra\u017eivanju zavr\u0161ni dodir koji osigurava visokokvalitetne rezultate, te podr\u017eava tvrtke u njihovom rastu.<\/p>\n\n

Pro\u010ditajte vi\u0161e:<\/strong> Kako prepoznati tko vara u istra\u017eivanju tr\u017ei\u0161ta?<\/a><\/p>\n\n

<\/p>\n\n

<\/p>\n\n

Photo by Van Tay Media on Unsplash<\/p>\n","protected":false},"excerpt":{"rendered":"

Potro\u0161a\u010dke paneli, kada se rade na pravi na\u010din, u\u010dinkovit su alat za prikupljanje tr\u017ei\u0161nih informacija<\/p>\n","protected":false},"author":2,"featured_media":11256,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1056],"tags":[1700,1880,1698,1708,1879,1881],"class_list":["post-27765","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-novosti","tag-istrazivanja-trzista","tag-istrazivanje-trzista","tag-panel-hr","tag-potrosaci","tag-statistika","tag-znanost"],"acf":[],"yoast_head":"\nJesu li potro\u0161a\u010dke paneli pouzdani? - Surveyeah<\/title>\n<meta name=\"description\" content=\"Potro\u0161a\u010dke paneli, kada se rade na pravi na\u010din, u\u010dinkovit su alat za prikupljanje tr\u017ei\u0161nih informacija\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.surveyeah.com\/hr\/potrosacki-paneli-su-pouzdani\/\" \/>\n<meta property=\"og:locale\" content=\"hr_HR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Jesu li potro\u0161a\u010dke paneli pouzdani?\" \/>\n<meta property=\"og:description\" content=\"Potro\u0161a\u010dke paneli, kada se rade na pravi na\u010din, u\u010dinkovit su alat za prikupljanje tr\u017ei\u0161nih informacija\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.surveyeah.com\/hr\/potrosacki-paneli-su-pouzdani\/\" \/>\n<meta property=\"og:site_name\" content=\"Surveyeah\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/surveyeah.sondaggi.retribuiti\" \/>\n<meta property=\"article:published_time\" content=\"2020-10-01T08:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-09-02T09:51:12+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.surveyeah.com\/wp-content\/uploads\/2020\/09\/BLOG_Reliable_Panels-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1707\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Nicol\u00f2 Fisogni\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@surveyeah\" \/>\n<meta name=\"twitter:site\" content=\"@surveyeah\" \/>\n<meta name=\"twitter:label1\" content=\"Napisao\/la\" \/>\n\t<meta name=\"twitter:data1\" content=\"Nicol\u00f2 Fisogni\" \/>\n\t<meta name=\"twitter:label2\" content=\"Procijenjeno vrijeme \u010ditanja\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\n\t \"@context\": \"https:\\\/\\\/schema.org\",\n\t \"@graph\": [\n\t {\n\t \"@type\": \"Article\",\n\t \"@id\": \"https:\\\/\\\/www.surveyeah.com\\\/hr\\\/potrosacki-paneli-su-pouzdani\\\/#article\",\n\t \"isPartOf\": {\n\t \"@id\": \"https:\\\/\\\/www.surveyeah.com\\\/hr\\\/potrosacki-paneli-su-pouzdani\\\/\"\n\t },\n\t \"author\": {\n\t \"name\": \"Nicol\u00f2 Fisogni\",\n\t \"@id\": \"https:\\\/\\\/www.surveyeah.com\\\/hr\\\/#\\\/schema\\\/person\\\/4d9751b87a2a57bc6b7329eb00963a68\"\n\t },\n\t \"headline\": \"Jesu li potro\u0161a\u010dke paneli pouzdani?\",\n\t \"datePublished\": \"2020-10-01T08:00:00+00:00\",\n\t \"dateModified\": \"2022-09-02T09:51:12+00:00\",\n\t \"mainEntityOfPage\": {\n\t \"@id\": \"https:\\\/\\\/www.surveyeah.com\\\/hr\\\/potrosacki-paneli-su-pouzdani\\\/\"\n\t },\n\t \"wordCount\": 478,\n\t \"publisher\": {\n\t \"@id\": \"https:\\\/\\\/www.surveyeah.com\\\/hr\\\/#organization\"\n\t },\n\t \"image\": {\n\t \"@id\": \"https:\\\/\\\/www.surveyeah.com\\\/hr\\\/potrosacki-paneli-su-pouzdani\\\/#primaryimage\"\n\t },\n\t \"thumbnailUrl\": \"https:\\\/\\\/www.surveyeah.com\\\/wp-content\\\/uploads\\\/2020\\\/09\\\/BLOG_Reliable_Panels-scaled.jpg\",\n\t \"keywords\": [\n\t \"istra\u017eivanja tr\u017ei\u0161ta\",\n\t \"istra\u017eivanje tr\u017ei\u0161ta\",\n\t \"panel\",\n\t \"potro\u0161a\u010di\",\n\t \"statistika\",\n\t \"znanost\"\n\t ],\n\t \"articleSection\": [\n\t \"Novosti\"\n\t ],\n\t \"inLanguage\": \"hr\"\n\t },\n\t {\n\t \"@type\": \"WebPage\",\n\t \"@id\": \"https:\\\/\\\/www.surveyeah.com\\\/hr\\\/potrosacki-paneli-su-pouzdani\\\/\",\n\t \"url\": \"https:\\\/\\\/www.surveyeah.com\\\/hr\\\/potrosacki-paneli-su-pouzdani\\\/\",\n\t \"name\": \"Jesu li potro\u0161a\u010dke paneli pouzdani? 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