{"id":30406,"date":"2020-10-01T10:00:00","date_gmt":"2020-10-01T08:00:00","guid":{"rendered":"https:\/\/www.surveyeah.com\/kas-tarbijapaneelide-liikmeid-saab-usaldada\/"},"modified":"2022-10-12T08:37:17","modified_gmt":"2022-10-12T06:37:17","slug":"kas-tarbijapaneelide-liikmeid-saab-usaldada","status":"publish","type":"post","link":"https:\/\/www.surveyeah.com\/et\/kas-tarbijapaneelide-liikmeid-saab-usaldada\/","title":{"rendered":"Kas tarbijapaneelide liikmeid saab usaldada?"},"content":{"rendered":"\n

Tarbijapaneelid pakuvad kiiret ja lihtsat v\u00f5imalust turgu tundma \u00f5ppida. Need on v\u00e4ga usaldusv\u00e4\u00e4rsed, kui eelt\u00f6\u00f6 on korralikult tehtud. <\/h2>\n\n

Tarbijate arvamused on olulised, ise\u00e4ranis kriiside ajal<\/a>. Tarbijad v\u00f5ivad n\u00e4iteks aidata anda br\u00e4ndidele \u00f5ige suuna, esitada v\u00e4\u00e4rtuslikke arvamusi uute toodete kohta ja aidata kontrollida kvaliteeti. <\/p>\n\n

Siiski otsitakse aeg-ajalt ja eelk\u00f5ige rahututel aegadel vastust samale k\u00fcsimusele: kas tarbijad on t\u00f5esti usaldusv\u00e4\u00e4rne teabeallikas? Kas nad \u00fcldse teavad, mida nad tahavad, v\u00f5i kas me teame, mida tahame? Milliseid j\u00e4reldusi saab tegelikult teha uuringute ja intervjuude abil kogutud materjalidest? <\/p>\n\n

Loe l\u00e4hemalt:<\/strong> 3 eetiliste turu-uuringute p\u00f5him\u00f5tet kriisi ajal<\/strong><\/a><\/strong><\/p>\n\n

K\u00fcsi \u00f5igeid k\u00fcsimusi<\/h3>\n\n

Kuna k\u00e4imasoleva kriisi ajal on j\u00e4relduste tegemine keerulisem, on tarbijate arvamused kiirelt muutuvas keskkonnas veelgi olulisemad. Need aitavad br\u00e4ndidel kohandada oma tooteid ja teenuseid ning ka oma turundust, et j\u00f5uda paremini klientideni ja reageerida nende vajadustele. <\/p>\n\n

Nagu Incite’i turundusjuhi aset\u00e4itja Pranay Jeyachandran<\/strong> m\u00e4rkis v\u00e4ljaandes Marketing Week<\/a>, on tarbijad usaldusv\u00e4\u00e4rsed teabeallikad, kui teavet kogutakse ja kasutatakse \u00f5igesti.<\/p>\n\n

N\u00e4iteks ei suuda tarbijad tingimata t\u00e4pselt prognoosida, kuidas nad mingis h\u00fcpoteetilises olukorras k\u00e4ituksid. K\u00fcll aga saavad nad kirjeldada oma seniseid valikuid, vajadusi ja raskusi ning ettev\u00f5tted saavad kasutada seda teavet eri variantide anal\u00fc\u00fcsimiseks.<\/p>\n\n

Seej\u00e4rel, p\u00e4rast m\u00f5ne teostatava toote- v\u00f5i teenusevariandi v\u00e4ljat\u00f6\u00f6tamist, on v\u00f5imalik p\u00f6\u00f6rduda uuesti tarbijate poole, et k\u00fcsida tagasisidet ja soovitusi.<\/p>\n\n

K\u00f5ik meetodid ei ole samasugused<\/h3>\n\n

Oluline on pidada silmas ka kasutatavaid meetodeid: k\u00fcsimustikud, intervjuud, teemar\u00fchmad ja kontrollostud sobivad eri eesm\u00e4rkidel kasutamiseks<\/a>.<\/p>\n\n

N\u00e4iteks enamik ei osta sageli uut autot v\u00f5i kallist puhkust viiet\u00e4rnilises kuurordis ning kui t\u00e4idame selle kogemuse kohta k\u00fcsimustiku kuus kuud p\u00e4rast ostu, on paljud \u00fcksikasjad juba ununenud. Seda kajastavad ka vastused, mis v\u00f5ivad parimal juhul olla \u00fclds\u00f5nalised ja halvimal juhul t\u00e4iesti ebat\u00f5ep\u00e4rased. <\/p>\n\n

Selles stsenaariumis annab kontrollostjate kasutamine v\u00f5i k\u00fcsimuste sidumine praeguse k\u00e4itumisega kasulikumaid tulemusi, mida on v\u00f5imalik anal\u00fc\u00fcsida.<\/p>\n\n

Usaldusv\u00e4\u00e4rsed turu-uuringud on teadusp\u00f5hised<\/h3>\n\n

\u00dcldjuhul v\u00f5imaldavad turu-uuringud koguda v\u00e4ga usaldusv\u00e4\u00e4rseid andmeid ja arvamusi, kui seda tehakse \u00f5igesti.<\/p>\n\n

Paneelid ja intervjueeritavad r\u00fchmad peavad olema piisavalt suured ning vanuse, soo ja asukoha poolest representatiivsed<\/a>.<\/p>\n\n

Hoolikalt koostatud k\u00fcsimused ja m\u00f5ned t\u00f5endatult toimivad trikid sohitegemise v\u00e4ltimiseks annavad uuringule viimase lihvi ja tagavad kvaliteetsed andmed, mis toetavad ettev\u00f5tete kasvu.<\/p>\n\n

Loe l\u00e4hemalt:<\/strong> kuidas turu-uuringut tehes sohitegijaid tabada<\/a>?<\/p>\n\n

<\/p>\n\n

<\/p>\n\n

Foto: Van Tay Media, Unsplash<\/p>\n","protected":false},"excerpt":{"rendered":"

Tarbijapaneelid, nagu Surveyeah, on kiired ja usaldusv\u00e4\u00e4rsed vahendid turu tundma\u00f5ppimiseks, kui eelt\u00f6\u00f6 on korralikult tehtud.<\/p>\n","protected":false},"author":2,"featured_media":25938,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2378],"tags":[2799,2836,2810,2837,2798,2835],"class_list":["post-30406","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uudised","tag-paneel","tag-statistika-et","tag-tarbijad","tag-teadus","tag-turu-uuringud","tag-turu-uuringud-et"],"acf":[],"yoast_head":"\nKas tarbijapaneelide liikmeid saab usaldada? - Surveyeah<\/title>\n<meta name=\"description\" content=\"Tarbijapaneelid, nagu Surveyeah, on kiired ja usaldusv\u00e4\u00e4rsed vahendid turu tundma\u00f5ppimiseks, kui eelt\u00f6\u00f6 on korralikult tehtud\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.surveyeah.com\/et\/kas-tarbijapaneelide-liikmeid-saab-usaldada\/\" \/>\n<meta property=\"og:locale\" content=\"et_EE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Kas tarbijapaneelide liikmeid saab usaldada?\" \/>\n<meta property=\"og:description\" content=\"Tarbijapaneelid, nagu Surveyeah, on kiired ja usaldusv\u00e4\u00e4rsed vahendid turu tundma\u00f5ppimiseks, kui eelt\u00f6\u00f6 on korralikult tehtud\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.surveyeah.com\/et\/kas-tarbijapaneelide-liikmeid-saab-usaldada\/\" \/>\n<meta property=\"og:site_name\" content=\"Surveyeah\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/surveyeah.sondaggi.retribuiti\" \/>\n<meta property=\"article:published_time\" content=\"2020-10-01T08:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-10-12T06:37:17+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.surveyeah.com\/wp-content\/uploads\/2020\/09\/BLOG_Reliable_Panels-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1707\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Nicol\u00f2 Fisogni\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@surveyeah\" \/>\n<meta name=\"twitter:site\" content=\"@surveyeah\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Nicol\u00f2 Fisogni\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutit\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\n\t \"@context\": \"https:\\\/\\\/schema.org\",\n\t \"@graph\": [\n\t {\n\t \"@type\": \"Article\",\n\t \"@id\": \"https:\\\/\\\/www.surveyeah.com\\\/et\\\/kas-tarbijapaneelide-liikmeid-saab-usaldada\\\/#article\",\n\t \"isPartOf\": {\n\t \"@id\": \"https:\\\/\\\/www.surveyeah.com\\\/et\\\/kas-tarbijapaneelide-liikmeid-saab-usaldada\\\/\"\n\t },\n\t \"author\": {\n\t \"name\": \"Nicol\u00f2 Fisogni\",\n\t \"@id\": \"https:\\\/\\\/www.surveyeah.com\\\/et\\\/#\\\/schema\\\/person\\\/4d9751b87a2a57bc6b7329eb00963a68\"\n\t },\n\t \"headline\": \"Kas tarbijapaneelide liikmeid saab usaldada?\",\n\t \"datePublished\": \"2020-10-01T08:00:00+00:00\",\n\t \"dateModified\": \"2022-10-12T06:37:17+00:00\",\n\t \"mainEntityOfPage\": {\n\t \"@id\": \"https:\\\/\\\/www.surveyeah.com\\\/et\\\/kas-tarbijapaneelide-liikmeid-saab-usaldada\\\/\"\n\t },\n\t \"wordCount\": 428,\n\t \"publisher\": {\n\t \"@id\": \"https:\\\/\\\/www.surveyeah.com\\\/et\\\/#organization\"\n\t },\n\t \"image\": {\n\t \"@id\": \"https:\\\/\\\/www.surveyeah.com\\\/et\\\/kas-tarbijapaneelide-liikmeid-saab-usaldada\\\/#primaryimage\"\n\t },\n\t \"thumbnailUrl\": \"https:\\\/\\\/www.surveyeah.com\\\/wp-content\\\/uploads\\\/2020\\\/09\\\/BLOG_Reliable_Panels-scaled.jpg\",\n\t \"keywords\": [\n\t \"paneel\",\n\t \"statistika\",\n\t \"tarbijad\",\n\t \"teadus\",\n\t \"turu-uuringud\",\n\t \"turu-uuringud\"\n\t ],\n\t \"articleSection\": [\n\t \"Uudised\"\n\t ],\n\t \"inLanguage\": \"et\"\n\t },\n\t {\n\t \"@type\": \"WebPage\",\n\t \"@id\": \"https:\\\/\\\/www.surveyeah.com\\\/et\\\/kas-tarbijapaneelide-liikmeid-saab-usaldada\\\/\",\n\t \"url\": \"https:\\\/\\\/www.surveyeah.com\\\/et\\\/kas-tarbijapaneelide-liikmeid-saab-usaldada\\\/\",\n\t \"name\": \"Kas tarbijapaneelide liikmeid saab usaldada? 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