{"id":28092,"date":"2020-10-01T10:00:00","date_gmt":"2020-10-01T08:00:00","guid":{"rendered":"https:\/\/www.surveyeah.com\/son-fiables-los-paneles-de-consumidores\/"},"modified":"2022-08-26T15:12:39","modified_gmt":"2022-08-26T13:12:39","slug":"son-fiables-los-paneles-de-consumidores","status":"publish","type":"post","link":"https:\/\/www.surveyeah.com\/es\/son-fiables-los-paneles-de-consumidores\/","title":{"rendered":"\u00bfSon fiables los paneles de consumidores?"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Los paneles de consumidores son una forma r\u00e1pida y f\u00e1cil de recopilar informaci\u00f3n de mercado. Son muy confiables, siempre que el trabajo de base sea realizado de forma meticulosa. <\/h2>\n\n\n\n<p><a href=\"https:\/\/www.linkedin.com\/pulse\/online-panels-answer-market-researchers-needs-era-corona-fisogni\/\">El an\u00e1lisis del consumidor es importante, especialmente en tiempos de crisis<\/a>. Los clientes pueden ayudar a las marcas a moverse en la direcci\u00f3n correcta, proporcionar informaci\u00f3n valiosa sobre nuevos productos y facilitar el control de calidad, por ejemplo. <\/p>\n\n\n\n<p>Sin embargo, la pregunta siempre est\u00e1 en el aire, de hecho es a\u00fan m\u00e1s com\u00fan en tiempos tan inciertos: \u00bfson realmente los consumidores una fuente fiable de informaci\u00f3n? \u00bfEstamos realmente seguros de que ellos saben lo que quieren? \u00bfQu\u00e9 conclusiones se pueden sacar realmente de los resultados de las encuestas y entrevistas? <\/p>\n\n\n\n<p><strong>Leer m\u00e1s:<\/strong> <a href=\"https:\/\/www.surveyeah.com\/en\/is-it-unethical-to-do-market-research-in-a-time-of-crisis\/\"><strong>3 pasos para una investigaci\u00f3n de mercado \u00e9tica en medio de una crisis<\/strong><\/a><strong><\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Haz las preguntas correctas<\/h3>\n\n\n\n<p>Cuando una crisis hace que sea m\u00e1s dif\u00edcil llegar a conclusiones, el an\u00e1lisis del consumidor se vuelve m\u00e1s importante que nunca, en un contexto que cambia r\u00e1pidamente. Permite a las marcas ajustar no solo sus ofertas de productos y servicios, sino tambi\u00e9n su comercializaci\u00f3n para atender mejor las necesidades de los consumidores. <\/p>\n\n\n\n<p>Como <strong>Pranay Jeyachandran<\/strong>, director adjunto de Marketing en Incite, manifest\u00f3 a <a href=\"https:\/\/www.marketingweek.com\/consumer-research-crisis-webinar\/\">Marketing Week<\/a>, los consumidores son fuentes confiables de informaci\u00f3n, si la informaci\u00f3n se recopila y utiliza correctamente.<\/p>\n\n\n\n<p>Por ejemplo, los consumidores no necesariamente pueden predecir exactamente c\u00f3mo se van a comportar en algunas circunstancias hipot\u00e9ticas. Sin embargo, pueden describir con precisi\u00f3n sus decisiones actuales, sus necesidades y las empresas pueden usar esta informaci\u00f3n para navegar por las diferentes opciones disponibles.<\/p>\n\n\n\n<p>Luego, despu\u00e9s de desarrollar algunos productos o servicios potenciales, pueden volver a los consumidores para recibir sus comentarios y sugerencias.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Todos los m\u00e9todos no son todos iguales.<\/h3>\n\n\n\n<p>Los m\u00e9todos utilizados dependen de muchos factores: <a href=\"https:\/\/www.linkedin.com\/pulse\/why-focus-groups-belong-past-how-replaced-nicol%C3%B2-fisogni\/\">encuestas, entrevistas, grupos focales y compras misteriosas responden a diferentes necesidades.<\/a>.<\/p>\n\n\n\n<p>Por ejemplo, muchos de nosotros no compramos un coche o vamos de vacaciones a un hotel caro de 5 estrellas con mucha frecuencia, por lo que si nos piden que describamos estas experiencias en una encuesta enviada seis meses despu\u00e9s de la compra, habremos olvidado muchos detalles. Las respuestas pueden ser vagas o, peor a\u00fan, falsas. <\/p>\n\n\n\n<p>En este escenario, usar un comprador misterioso o hacer preguntas sobre el comportamiento actual ciertamente dar\u00e1 resultados m\u00e1s \u00fatiles, que pueden usarse como base para un an\u00e1lisis m\u00e1s profundo.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">La investigaci\u00f3n de mercado fiable se basa en la ciencia<\/h3>\n\n\n\n<p>En general, la investigaci\u00f3n de mercado proporciona datos muy \u00fatiles y confiables cuando se realiza correctamente.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.linkedin.com\/pulse\/how-many-participants-needed-quality-survey-nicol%C3%B2-fisogni\/\">Los paneles y grupos focales deben ser lo suficientemente grandes y representativos en t\u00e9rminos de edad, g\u00e9nero y lugar de residencia<\/a>.<\/p>\n\n\n\n<p>Las preguntas cuidadosamente seleccionadas, con unos pocos pasos contra las trampas, le dan a una investigaci\u00f3n el toque final que garantiza resultados de alta calidad y que respaldan a las empresas en su crecimiento.<\/p>\n\n\n\n<p><strong>Leer m\u00e1s:<\/strong> <a href=\"https:\/\/www.linkedin.com\/pulse\/how-catch-cheater-market-research-nicol%C3%B2-fisogni\/\">\u00bfC\u00f3mo detectar qui\u00e9n hace trampa en una investigaci\u00f3n de mercado<\/a>?<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Imagen de Van Tay Media en Unsplash<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Los paneles de consumidores como Surveyeah son una forma r\u00e1pida y confiable de recopilar informaci\u00f3n sobre el mercado, cuando el trabajo preliminar se realiza meticulosamente.<\/p>\n","protected":false},"author":2,"featured_media":4862,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[15],"tags":[1984,1966,1983,1982,1955,1956],"class_list":["post-28092","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-novedades","tag-ciencia-es","tag-consumidores","tag-estadisticas","tag-investigacion-de-mercado","tag-investigaciones-de-mercado","tag-panel-es"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.6 (Yoast SEO v27.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>\u00bfSon fiables los paneles de consumidores? 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