{"id":4603,"date":"2020-09-03T10:00:00","date_gmt":"2020-09-03T08:00:00","guid":{"rendered":"https:\/\/www.surveyeah.com\/?p=4603"},"modified":"2022-01-24T10:13:12","modified_gmt":"2022-01-24T09:13:12","slug":"one-easy-way-to-improve-your-conversion-rate-that-many-small-businesses-miss","status":"publish","type":"post","link":"https:\/\/www.surveyeah.com\/en\/one-easy-way-to-improve-your-conversion-rate-that-many-small-businesses-miss\/","title":{"rendered":"One easy way to improve your conversion rate that many small businesses miss"},"content":{"rendered":"\n

Countless entrepreneurs miss this easy and affordable way to get more clients. Are you one of them? <\/h2>\n\n

In the travel industry the figure is 7 dollars. The consumer goods sector reaches up to 22 dollars while in the software we talk about 395 dollars. What is it? <\/p>\n\n

These numbers are average client acquisition cost per one new customer in different industries<\/a>. If customer acquisition costs climb too high, they can sink the whole company or at least they make serious damage to profit margins. <\/p>\n\n

If your budget doesn\u2019t allow you to advertise aggressively, there is one organic way to support your growth and forge new client relationships.<\/p>\n\n

Did you guess already? It\u2019s customer reviews. <\/p>\n\n

Client testimonials are vital for small businesses<\/h3>\n\n

Gathering and sharing testimonials from happy customers is an effective way of marketing for many reasons, especially for small businesses.<\/p>\n\n

Other people\u2019s recommendations tap into our social minds that are wired for looking at what others around us do and how they think. When a customer vouches for you, it\u2019s a clear signal to others that you can be trusted to deliver the results you promise. These recommendations are much stronger than anything you could say for yourself or your company<\/a>.<\/p>\n\n

Sharing testimonials also allows a company to show and explain what they deliver and how, without having to toot their own horn. Their customers are doing it for them, and through reviews the message comes across more organically and less sales-y. And nobody likes to be sold at, right? <\/p>\n\n

Make it a habit<\/h3>\n\n

The important thing is to start collecting customer feedback right away and make it a habit<\/a>. Start from the beginning – there\u2019s no reason your first client couldn\u2019t leave a review. <\/p>\n\n

The best method depends on the business model and order volumes. In retail industry, automated messages that remind and encourage customers to leave reviews are cost-effective, whereas longer surveys and even interviews are often used by service-based businesses. <\/p>\n\n

Try these six ideas<\/h3>\n\n

Here are some ideas for collecting customer feedback:<\/p>\n\n