{"id":4560,"date":"2020-08-27T10:00:00","date_gmt":"2020-08-27T08:00:00","guid":{"rendered":"https:\/\/www.surveyeah.com\/?p=4560"},"modified":"2022-01-24T10:35:36","modified_gmt":"2022-01-24T09:35:36","slug":"online-marketing-buzzwords-you-need-to-insert-in-your-everyday-vocabulary","status":"publish","type":"post","link":"https:\/\/www.surveyeah.com\/en\/online-marketing-buzzwords-you-need-to-insert-in-your-everyday-vocabulary\/","title":{"rendered":"Online marketing buzzwords you need to insert in your everyday vocabulary"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">SEO, ROI, CTA, CVR, PPC, GDPR\u2026 Are we talking about rocket science, new data protection laws or digital marketing? The latter, of course! This online marketing glossary teaches you to speak fluent \u201conline biz\u201d.  <\/h2>\n\n<p>When eavesdropping on two online marketers chatting with each other, an outsider can sometimes end up asking whether they even speak the same language. The digital lingo buzzes with unrecognisable acronyms. <\/p>\n\n<p>But this is a teachable skill! Surveyeah\u2019s content marketing experts put together this glossary that\u2019ll make you sound like a pro today. <\/p>\n\n<h3 class=\"wp-block-heading\">Freebie<\/h3>\n\n<p>A.k.a. \u201cLead magnet\u201d or \u201cfree offer\u201d<\/p>\n\n<p>A freebie is a free product or service that gives your audience an appetizer of the work that you do. It\u2019s usually used to encourage people to sign up for your newsletter so that you can then engage with them and later, encourage them to <a href=\"\">try your paid offers<\/a> as well. <\/p>\n\n<p><strong>Read more:<\/strong> <a href=\"https:\/\/www.surveyeah.com\/en\/how-to-create-your-first-free-digital-product-41-steps-to-get-you-started\/\"><strong>How to create your first digital product<\/strong><\/a><strong><\/strong><\/p>\n\n<h3 class=\"wp-block-heading\">Lead<\/h3>\n\n<p>A.k.a. \u201cprospect*<\/p>\n\n<p>A lead is the person who downloads your freebie and this way expresses interest in your work. They can become paying clients, if you play your cards right. <\/p>\n\n<h3 class=\"wp-block-heading\">Nurturing<\/h3>\n\n<p>Once you have caught your lead\u2019s attention, it\u2019s time to nurture that relationship before taking out your big marketing guns. This can happen for example through a series of emails or through social media. The aim is to add free value first and then slide in some marketing.  <\/p>\n\n<h3 class=\"wp-block-heading\">Funnel<\/h3>\n\n<p>A funnel is the series of activities you take your leads through in order to convert them into paying customers. In the beginning of the funnel you typically have a larger crowd of leads, and at each step, there are fewer and fewer of them left. That\u2019s normal, and it also means that at the end of the funnel you can include operations that require more of your time, such as 1:1 calls or free consultations.  <\/p>\n\n<p><strong>Read more:<\/strong><a href=\"https:\/\/www.surveyeah.com\/en\/create-a-perfect-nurture-funnel-for-your-newsletter-subscribers\/\"><strong>Create a perfect nurture funnel for your newsletter subscribers<\/strong><\/a><strong><\/strong><\/p>\n\n<h3 class=\"wp-block-heading\">Engagement rate<\/h3>\n\n<p>In italian \u201ctasso d\u2019interazione\u201d.<\/p>\n\n<p>When you nurture your leads well, your engagement improves. Engagement rate tells you how active your audience really is and how close they feel to you. The higher your engagement, the better your results.  <\/p>\n\n<p>Engagement rate is calculated based on the number of followers and on the reactions it generates. If you have 1000 social media or newsletter followers of which 50 like, comment or share your content, your engagement rate is 5 %. <\/p>\n\n<p><strong>Read More:<\/strong><a href=\"https:\/\/www.surveyeah.com\/en\/the-1-way-to-multiply-your-online-revenue\/\"><strong>Improving engagement boosts your online revenue<\/strong><\/a><strong><\/strong><\/p>\n\n<h3 class=\"wp-block-heading\">Call-to-Action<\/h3>\n\n<p>A.k.a. \u201cCTA\u201d<\/p>\n\n<p>Engagement can also be enhanced via powerful Call-to-Actions. Insert one in all the content you\u2019ve created in order to invite people to take action. It can be a \u201cBuy now\u201d button on your website, \u201cSchedule a call\u201d link on your newsletter or a simple social media caption that asks people to share their own experiences. Just always have one!   <\/p>\n\n<h3 class=\"wp-block-heading\">Conversion rate<\/h3>\n\n<p>A.k.a. \u201cCVR\u201d<\/p>\n\n<p>If you choose your CTA wisely, you\u2019ll probably see your conversion rate peak. <a href=\"https:\/\/its-campus.com\/blog\/conversion-rate\/\">Conversion rate tells how many of your initial prospects did end up buying your product<\/a>. If 100 people sign up for your freebie, 20 of them book a call with you and 5 end up buying, your conversion rate is 5 %.<\/p>\n\n<h3 class=\"wp-block-heading\">ROI<\/h3>\n\n<p>High conversion leads to high ROI. ROI is an acronym that is composed of the words \u201creturn on investment\u201d and it helps you evaluate how much money you get for your effort and ad expenses. ROI is rather easy to calculate: <a href=\"\">if you spend 100 dollars for ads which lead to 500 dollars worth of sales, your return on investment is 400 %<\/a>.  <\/p>\n\n<p>Now it\u2019s time to get to practice and start dropping those CTA\u2019s, ROI\u2019s and CVR\u2019s like nobody\u2019s business! When you\u2019re ready for a follow-up course, you can broaden your vocabulary with these free resources: <\/p>\n\n<p><a href=\"https:\/\/www.digital-coach.it\/glossario-digital-marketing\/\">75 Must-Know Digital Marketing Terms and Definitions<\/a><\/p>\n\n<p><a href=\"https:\/\/www.communicationvillage.com\/blogs\/2020\/06\/11\/glossario-digital-marketing-ecommerce-pubblicita-online-web-marketing\/\">The Ultimate Dictionary or Marketing Terms You Should Know<\/a><\/p>\n\n<p><\/p>\n\n<p><\/p>\n\n<p>Photo by <a href=\"https:\/\/unsplash.com\/@bramnaus?utm_source=unsplash&amp;utm_medium=referral&amp;utm_content=creditCopyText\">Bram Naus<\/a> on <a href=\"https:\/\/unsplash.com\/s\/photos\/start-a-business?utm_source=unsplash&amp;utm_medium=referral&amp;utm_content=creditCopyText\">Unsplash<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>SEO, ROI, CTA, CVR, PPC, GDPR\u2026 This online marketing glossary teaches you to speak fluent \u201conline biz\u201d.<\/p>\n","protected":false},"author":2,"featured_media":4554,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[13],"tags":[1437,1294,1435,1438,1434,1425,1436],"class_list":["post-4560","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-cta-en","tag-engagement-rate-en","tag-glossary-en","tag-interaction","tag-marketing-online-en","tag-rate","tag-terminology"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.6 (Yoast SEO v27.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Online marketing buzzwords you need to insert in your everyday vocabulary - Surveyeah<\/title>\n<meta name=\"description\" content=\"SEO, ROI, CTA, CVR, PPC, GDPR\u2026 Our basic online marketing glossary teaches you to speak fluent \u201conline biz\u201d. 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