{"id":1895,"date":"2019-12-05T00:23:00","date_gmt":"2019-12-05T00:23:00","guid":{"rendered":"https:\/\/www.surveyeah.com\/?p=1895"},"modified":"2020-12-10T14:59:15","modified_gmt":"2020-12-10T13:59:15","slug":"the-man-behind-the-panel","status":"publish","type":"post","link":"https:\/\/www.surveyeah.com\/en\/the-man-behind-the-panel\/","title":{"rendered":"The man behind the panel"},"content":{"rendered":"\n

This week in the blog, we\u2019ll meet the man behind the company: Nicol\u00f2 Fisogni, CEO and founder of SurveYeah. This is a story of how statistics meet people – and we\u2019ll also talk about beer. Welcome aboard!<\/p>\n\n\n\n

When Nicol\u00f2 Fisogni was a finance student in Milan, Northern Italy, he used to fill in consumer surveys – without having an idea that he would end up building a company around them later in life.<\/p>\n\n\n\n

\u201cI was a student, I had free time and appreciated the gift vouchers. I also participated in focus groups, where a dozen of people share their views in a group discussion. I suppose one of the panels was about beer, and I was given gasoline vouchers as compensation\u201d, Fisogni tells.<\/p>\n\n\n\n

From finance to statistics<\/h4>\n\n\n\n

He started his studies in finance but switched to statistics, since his professors saw his ability to work with numbers. After graduation he found a job in a consulting company, but the days were long and he felt the need to try something different.<\/p>\n\n\n\n

Fisogni found a job in a start-up that ran consumer panels. There he started to think that he could run a company in the field himself, too.<\/p>\n\n\n\n

\u201cStarting an enterprise was definitely a leap but it wasn\u2019t too scary, because I knew the field. I knew my numbers: how much it costs to run the panel and what the revenue expectations are like.\u201d<\/p>\n\n\n\n

As the Surveyeah founder and CEO he gets to combine his statistics studies with people: he gets to help companies and organizations understand what consumers want and how to serve them better.<\/p>\n\n\n\n

Smiling logo inspired by beer<\/h4>\n\n\n\n

The company found its name thanks to a suggestion made by a friend Joaquim. For marketing, Fisogni got inspired by beer:<\/p>\n\n\n\n

\u201cI was inspired by the smiling \u2018e\u2019s of Heineken logo and wanted the same effect to my own!\u201d<\/p>\n\n\n\n

Surveyeah is a very international enterprise with panelists in 123 countries. Also the team in international, and Fisogni himself shares his time between his two homes: one in Milan and another in Geneva, Switzerland.<\/p>\n\n\n\n

And running Surveyeah is not his only job: his company also organizes events, such as marriages and corporate events in his childhood home (www.museo-fisogni.org<\/a>), where his parents still live.<\/p>\n\n\n\n

\u201cBut luckily I\u2019ve got good staff running things there so that I can concentrate on Surveyeah, Fisogni tells.\u201d<\/p>\n\n\n\n

Are you not a panelist yet? Check this post<\/a> on why you should join a panel<\/a>!<\/p>\n\n\n\n

Sign up and start completing surveys<\/h4>\n CLICK HERE<\/span>\n
\"Sign<\/div>\n<\/a>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

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